17 December – The First Annual INNOVATION SUMMIT

On the 17th of December, Baku hosted the first Summit dedicated to Corporate Innovation topic. Organized for the first time in Azerbaijan by PASHA Holding, the summit was held with the support of PASHA Bank, PASHA Life, Kapital Bank, PASHA Insurance, Bakcell, BP and Caspian Innovation Center.

The summit featured world-famous keynote speakers, such as Google’s Chief Innovation Evangelist Dr. Frederik G. Pferdt, Professor at London Business School and Education Management Consultant Julian Birkinshaw and Strategy, Growth, and Transformation Expert Kaihan Krippendorff. The guest speakers shared their valuable thoughts on how innovation drives competitive advantages, unlocking internal corporate innovation and a future-ready mindset.

Julian Birkinshaw talked of how innovation drives competitive advantages and Three Key Principles in Innovation.

Kaihan Krippendorff spoke about unlocking internal corporate innovation and Five Steps to generate IDEAS

Dr. Frederik G. Pferdt called out curious future minds and re-introduced us to our future-ready mindset. Favourite quote of him was – “Technology catapults us forward, but our creativity decides how that future looks”

Moreover, the summit included a panel discussion session, where Dr. Frederik G. Pferdt together with CEO’s of local companies and government representatives discussed corporate innovations, partnerships in this area, challenges and experience of applying innovations in business.

Note that more than 400 business and industry leaders from local and international businesses and organizations took part in the event.