Apr 02, 2024 579

"Half of Consumers Consider Ease of Checkout When Shopping Online "


As retailers, brands and marketplaces alike increasingly invest in easy, intuitive user experiences on their eCommerce channels, consumers are coming back to digital more and more.

Retailers, brands, and marketplaces are increasingly investing in easy, intuitive user experiences on their eCommerce channels, driving consumers back to digital platforms. Data from the CNBC/NRF Retail Monitor indicates that sales at online retailers and non-store merchants surged by 18% year over year in February, reflecting the payoff from retailers' investments in digital experiences.

Retailers like Costco, Macy’s, Footlocker, and Stitch Fix are enhancing their digital platforms to provide smoother shopping experiences. Investments in technologies such as virtual try-ons by retail giants Walmart and Amazon underscore the industry's push towards immersive online shopping experiences.

Retailers' focus on meeting specific customer needs, rather than generic preferences, is driving satisfaction and loyalty. According to a PYMNTS Intelligence report, a significant majority of consumers are satisfied with their eCommerce experiences, with 80% satisfied with online marketplaces, 76% with retailers’ sites, and 72% with brand-direct purchases. This trend is reinforced by consumers' growing reliance on eCommerce for their daily needs, as evidenced by reduced visits to physical stores due to online subscriptions. The retail industry's digital transformation, led by players across various categories, is evident in the remarkable rise in online sales, emphasizing the dividends of prioritizing user-centric design and seamless transactions.