In 2023, heybooster, a graduate of the 11th Workup Entrepreneurship Program, announced a seed investment round, securing €770,000 in funding led by Ak Portföy, with participation from StartersHub, Arz Portföy, Lima Ventures, and Leap Investment. heybooster operates as a data analytics platform analyzing marketing data for e-commerce companies, enabling marketing teams to stay informed about opportunities and track actions. Among the venture's clientele are e-commerce brands like MediaMarkt, e-bebek, Derimod, and D&R. Leveraging their developed algorithms, heybooster automatically analyzes hundreds of metrics related to marketing, products, and user behavior daily, highlighting revenue-affecting opportunities.

Neslihan Emikoğlu, co-founder of heybooster, stated, "From the idea stage onwards, with our core team, we were only able to fetch data in the first version of heybooster. With heybooster 2.0, we started interpreting the data. With heybooster 3.0, we will transform it into a technology that constantly communicates with your marketing solutions, allowing you to track actions with its public API." Şahin Seçil, another co-founder of heybooster, added, "E-commerce teams are required to use multiple platforms simultaneously to identify opportunities, and brands without a dedicated data analyst for their marketing team cannot leverage the power of algorithms while optimizing ad budgets.

With heybooster, we enable the entire team to see opportunities and take quick action through a single platform. Over the course of a 2-year development period, we have improved our algorithms by working with Turkey's largest e-commerce brands and will continue to do so. With the investment, we will expand into the highly competitive American market and continue to grow with a focus on SaaS."