Jun 12, 2024 384

Apple Brands AI as ‘Apple Intelligence’

#Artificial Intelligence

Artificial intelligence (AI) will have a starring role at Apple’s developer conference this week.

Artificial intelligence (AI) will be a highlight at Apple’s upcoming developer conference, branded as “Apple Intelligence.” This new AI system will be integrated into the latest versions of the iPhone, iPad, and Mac operating systems, according to Bloomberg News. Apple plans to partner with OpenAI to power a ChatGPT-like chatbot and will showcase new software for the Vision Pro headset, Apple Watch, and TV platforms.

AI will occupy about half of Apple's two-hour WWDC presentation, focusing on embedding AI into various apps to enhance users’ daily lives. The new AI features will be optional and require the latest hardware, such as an iPhone 15 Pro or devices with an M1 chip. This shift towards cloud-based AI represents a significant change for Apple, which has previously opposed cloud services for data processing. The company will highlight security measures during its presentation to address potential controversies.

Additionally, WWDC will introduce Apple’s Passwords, a password manager app included in the upcoming operating systems for iPhone, iPad, and Mac. This move to AI underscores the challenges Apple faces in the evolving tech landscape. As AI integration becomes more prevalent, consumers will expect more personalized and intuitive interactions, pushing competitors to adopt similar technologies and accelerating AI adoption across the tech industry.