Turan, after targeting the Turkish States, has now focused on Turks living in Europe. Through the Turan application, commission-free money transfers to all banks in Germany, Austria, France, the Netherlands, and Hungary have started.

The financial application of the Turkish World, Turan, has now targeted Turks living in Europe after focusing on the Turkish States. Through the Turan application, commission-free money transfers to all banks in Germany, Austria, France, the Netherlands, and Hungary have started. Aiming to build 100% digital and secure money transfer corridors between Europe and the Turkish States, the application has reached over 400,000 customers in just 20 months despite its niche target market. The company made its first international money transfer expansion in January 2023 with Azerbaijan and added the money transfer feature to Kazakhstan, Kyrgyzstan, Uzbekistan, and the Turkish Republic of Northern Cyprus within the same year. By adding Europe to the list of countries where money transfers can be made, the application has taken a significant step towards becoming the intercontinental joint financial application of Turks, serving as a financial bridge between Turkestan and Europe.

Turan's Founder and CEO, Özgür Bayraktar, stated: "In the 21st century, Turkish States have the potential to become an important regional power with their strategic locations, rich energy resources, and strong cultural ties. Increasing regional cooperation is crucial to realizing this potential. Without economic, financial, and commercial unity, achieving Turkish unity is impossible. Our motto here is İsmail Gaspıralı's saying, 'Unity in Language, Thought, and Work.' Our main goal is to enable every Turk, no matter where they live in the world, to access our application and perform financial transactions that transcend borders, thereby becoming an integral part of the 'Unity in Work' vision. In this regard, our European expansion today, in collaboration with Payporter, holds strategic importance for us."