The “PASHA Hackathon 4.0,” now in its fourth year, is a 48-hour event organized in collaboration with “Hackquarters” and “PASHA Holding” to encourage students, business and marketing specialists, designers, and coders to solve existing business process problems and generate new ideas through “PashaPay.” This event offers a platform for participants interested in this field to gather and create innovative business ideas and concepts.

The hackathon posed various challenging and innovative problem-solving tasks such as enhancing offline payments using QR and NFC to achieve the ease and speed of systems like Apple Pay, and speeding up customer transitions to the m10 platform. It also aimed to strategically target the acquisition of micro and SME segments by reducing cash transaction dependencies and tailoring value propositions to their needs.

The event, held on June 28, 29, and 30, featured over 45 skilled mentors who provided high-level support to the idea owners. The hackathon kicked off with an introduction and team briefing followed by training on APIs, MVP development, and culminated in mentorship sessions that equipped teams with necessary advice. The event concluded with a ceremony where the final ideas were presented and certificates were awarded.