"Pasha Holding has entered the taxi aggregators niche through the partnership between Competo LLC (Umico marketplace brand) and Uklon, a famous Ukrainian taxi company.

Uklon has already started its operations and was officially registered in our country under the name Uklon Azerbaijan LLC with the authorized capital of $100,000.

The partnership will include a loyalty programme allowing users to pay for rides with accumulated Umico bonuses.

Osman Gunduz, an ICT expert and president of the Azerbaijan Internet Forum, said that this innovation will somewhat exacerbate competition in the taxi market of Azerbaijan, where foreign taxi companies mainly dominate."